(CASE STUDY) 08 / 08
← ALL WORK
Atlas Stationery
CLIENT
Atlas Stationery
SERVICES
Identity, packaging
YEAR
2023
RESULT
40 stockists
Fig. 01 — One ink on uncoated board
PHOTO · STUDIO
A paper brand drawn like a map.
THE BRIEF
Atlas makes notebooks for people who still draw by hand. The products were lovely; the boxes looked like supermarket stationery.
THE APPROACH
We borrowed the language of old survey maps — grids, scale bars and coordinates — and printed it in one ink on uncoated board.
ATLAS STATIONERY
IDENTITY · PACKAGING
“Shops ask for the boxes as display pieces.”
Mira Patel — Founder, Atlas
40
Stockists in the first year
1
Ink on every box
6 weeks
Kickoff to print
(THE MARK)
A wordmark set on a coordinate grid, with a north arrow for the A.
(NEXT PROJECT) 01 / 08
Nordvik Coffee →
(CASE STUDY) 08 / 08
Atlas Stationery
CLIENT
Atlas Stationery
YEAR
2023
SERVICES
Identity, packaging
RESULT
40 stockists
A paper brand drawn like a map.
A paper brand drawn like a map.
THE BRIEF
Atlas makes notebooks for people who still draw by hand. The products were lovely; the boxes looked like supermarket stationery.
THE APPROACH
We borrowed the language of old survey maps — grids, scale bars and coordinates — and printed it in one ink on uncoated board.
ATLAS STATIONERY
IDENTITY · PACKAGING
“Shops ask for the boxes as display pieces.”
“Shops ask for the boxes as display pieces.”
Mira Patel — Founder, Atlas
40
40
Stockists in the first year
1
1
Ink on every box
6 weeks
6 weeks
Kickoff to print
(THE MARK)
A wordmark set on a coordinate grid, with a north arrow for the A.
(NEXT PROJECT) 01 / 08
Nordvik Coffee →
Nordvik Coffee →
(04) Alternates
(05) Utility