(CASE STUDY) 01 / 08
← ALL WORK
Nordvik Coffee
CLIENT
Nordvik Coffee Roasters
SERVICES
Identity, packaging, web
YEAR
2026
RESULT
+38% repeat orders
Fig. 01 — The new house blend, shot at the Halden roastery
PHOTO · STUDIO
A roast you can read.
THE BRIEF
Nordvik had great beans and a bag nobody remembered. Six blends, six colours, no system — and a café wall that looked like a supermarket shelf.
THE APPROACH
We built the brand around the label itself: one condensed typeface, a strict grid and a roast scale you can read from across the room. Colour moved to the coffee, not the logo.
NORDVIK COFFEE
IDENTITY · PACKAGING
“Merko gave us a brand our baristas actually wear with pride. The packaging sold out in the first week.”
Ingrid Halvorsen — Founder, Nordvik Coffee
+38%
Repeat orders in the first quarter
6 weeks
Kickoff to press-ready files
3
Press checks before launch
(THE MARK)
One condensed typeface, set wide. The dot is the roast — it fills darker as the blend gets stronger.
(NEXT PROJECT) 02 / 08
Lumen Bank →
(CASE STUDY) 01 / 08
Nordvik Coffee
CLIENT
Nordvik Coffee
YEAR
2026
SERVICES
Identity, packaging, web
RESULT
+38% repeat orders
A roast you can read.
A roast you can read.
THE BRIEF
Nordvik had great beans and a bag nobody remembered. Six blends, six colours, no system — and a café wall that looked like a supermarket shelf.
THE APPROACH
We built the brand around the label itself: one condensed typeface, a strict grid and a roast scale you can read from across the room. Colour moved to the coffee, not the logo.
NORDVIK COFFEE
IDENTITY · PACKAGING
“Merko gave us a brand our baristas actually wear with pride. The packaging sold out in the first week.”
“Merko gave us a brand our baristas actually wear with pride. The packaging sold out in the first week.”
Ingrid Halvorsen — Founder, Nordvik Coffee
+38%
+38%
Repeat orders in the first quarter
6 weeks
6 weeks
Kickoff to press-ready files
3
3
Press checks before launch
(THE MARK)
One condensed typeface, set wide. The dot is the roast — it fills darker as the blend gets stronger.
(NEXT PROJECT) 02 / 08
Lumen Bank →
Lumen Bank →
(04) Alternates
(05) Utility