(CASE STUDY) 03 / 08
← ALL WORK
Aurel Skincare
CLIENT
Aurel Skincare
SERVICES
Packaging, e-commerce
YEAR
2026
RESULT
2× online conversion
Fig. 01 — The core range, photographed on Halden stone
PHOTO · STUDIO
An apothecary, rewritten.
THE BRIEF
Aurel sold good formulas in forgettable bottles. Every product looked like a different brand, and the shop online looked like none.
THE APPROACH
We set every label like a prescription: ingredients first, one serif for names, a mono for doses. The shop borrowed the same grid, so the bottle and the page finally match.
AUREL SKINCARE
PACKAGING · E-COMMERCE
“For the first time the bottle on the shelf and the page on the phone feel like the same company.”
Clara Weiss — Co-founder, Aurel
2×
Online conversion after relaunch
14
Products relabelled in one system
9 weeks
Brief to shelf
(THE MARK)
A lowercase wordmark with a single wide stroke, like a pharmacist’s signature.
(NEXT PROJECT) 04 / 08
Oro Hotels →
(CASE STUDY) 03 / 08
Aurel Skincare
CLIENT
Aurel Skincare
YEAR
2026
SERVICES
Packaging, e-commerce
RESULT
2× online conversion
An apothecary, rewritten.
An apothecary, rewritten.
THE BRIEF
Aurel sold good formulas in forgettable bottles. Every product looked like a different brand, and the shop online looked like none.
THE APPROACH
We set every label like a prescription: ingredients first, one serif for names, a mono for doses. The shop borrowed the same grid, so the bottle and the page finally match.
AUREL SKINCARE
PACKAGING · E-COMMERCE
“For the first time the bottle on the shelf and the page on the phone feel like the same company.”
“For the first time the bottle on the shelf and the page on the phone feel like the same company.”
Clara Weiss — Co-founder, Aurel
2×
2×
Online conversion after relaunch
14
14
Products relabelled in one system
9 weeks
9 weeks
Brief to shelf
(THE MARK)
A lowercase wordmark with a single wide stroke, like a pharmacist’s signature.
(NEXT PROJECT) 04 / 08
Oro Hotels →
Oro Hotels →
(04) Alternates
(05) Utility