(CASE STUDY) 04 / 08
← ALL WORK
Oro Hotels
CLIENT
Oro Hotels
SERVICES
Brand, website, signage
YEAR
2025
RESULT
31% direct bookings
Fig. 01 — The lobby at Oro Halden, the first hotel to switch
PHOTO · STUDIO
A hotel set like a typeface.
THE BRIEF
Oro had three hotels, three logos and a booking site that sent guests to someone else. The buildings were beautiful; the brand was not.
THE APPROACH
We treated the group like a type family: one wordmark, three weights, one per hotel. Signage, keycards and the site share the same quiet grid, so guests always know where they are.
ORO HOTELS
BRAND · SIGNAGE · WEB
“Guests now book with us instead of the agencies. The site finally feels like walking in.”
Marco Bellini — Managing director, Oro Hotels
31%
Of bookings now direct
3
Hotels in one family
12 weeks
Kickoff to launch
(THE MARK)
A heavy wordmark with a single dot — the porter’s bell on the reception desk.
(NEXT PROJECT) 05 / 08
Kestrel Audio →
(CASE STUDY) 04 / 08
Oro Hotels
CLIENT
Oro Hotels
YEAR
2025
SERVICES
Brand, website, signage
RESULT
31% direct bookings
A hotel set like a typeface.
A hotel set like a typeface.
THE BRIEF
Oro had three hotels, three logos and a booking site that sent guests to someone else. The buildings were beautiful; the brand was not.
THE APPROACH
We treated the group like a type family: one wordmark, three weights, one per hotel. Signage, keycards and the site share the same quiet grid, so guests always know where they are.
ORO HOTELS
BRAND · SIGNAGE · WEB
“Guests now book with us instead of the agencies. The site finally feels like walking in.”
“Guests now book with us instead of the agencies. The site finally feels like walking in.”
Marco Bellini — Managing director, Oro Hotels
31%
31%
Of bookings now direct
3
3
Hotels in one family
12 weeks
12 weeks
Kickoff to launch
(THE MARK)
A heavy wordmark with a single dot — the porter’s bell on the reception desk.
(NEXT PROJECT) 05 / 08
Kestrel Audio →
Kestrel Audio →
(04) Alternates
(05) Utility