(CASE STUDY) 05 / 08
← ALL WORK
Kestrel Audio
CLIENT
Kestrel Audio
SERVICES
Launch campaign, web
YEAR
2025
RESULT
12k pre-orders
Fig. 01 — Four colourways, one record-sleeve system
PHOTO · STUDIO
Loud colour, quiet type.
THE BRIEF
Kestrel had built the best headphones in their price range and had eight weeks to tell anyone. No budget for celebrities, no time for a rebrand.
THE APPROACH
We kept the type quiet and let colour do the shouting: one saturated field per product, the product photographed like a record sleeve, and a site that loads the sound before the specs.
KESTREL AUDIO
LAUNCH CAMPAIGN
“We sold out the first run before the reviews were out.”
Sam Okafor — CEO, Kestrel Audio
12k
Pre-orders in launch week
8 weeks
Brief to launch
4
Colourways, one system
(THE MARK)
A wordmark set in wide caps under a single triangle — the play button, pointing up.
(NEXT PROJECT) 06 / 08
Fieldnote Press →
(CASE STUDY) 05 / 08
Kestrel Audio
CLIENT
Kestrel Audio
YEAR
2025
SERVICES
Launch campaign, web
RESULT
12k pre-orders
Loud colour, quiet type.
Loud colour, quiet type.
THE BRIEF
Kestrel had built the best headphones in their price range and had eight weeks to tell anyone. No budget for celebrities, no time for a rebrand.
THE APPROACH
We kept the type quiet and let colour do the shouting: one saturated field per product, the product photographed like a record sleeve, and a site that loads the sound before the specs.
KESTREL AUDIO
LAUNCH CAMPAIGN
“We sold out the first run before the reviews were out.”
“We sold out the first run before the reviews were out.”
Sam Okafor — CEO, Kestrel Audio
12k
12k
Pre-orders in launch week
8 weeks
8 weeks
Brief to launch
4
4
Colourways, one system
(THE MARK)
A wordmark set in wide caps under a single triangle — the play button, pointing up.
(NEXT PROJECT) 06 / 08
Fieldnote Press →
Fieldnote Press →
(04) Alternates
(05) Utility