(CASE STUDY) 07 / 08
← ALL WORK
Greenroom
CLIENT
Greenroom Coworking
SERVICES
Coworking brand, wayfinding
YEAR
2024
RESULT
96% occupancy
Fig. 01 — Floor numbers painted three metres tall
PHOTO · STUDIO
A building that tells you where to go.
THE BRIEF
Greenroom took over an old print works with five floors and no signs. Members got lost; visitors gave up.
THE APPROACH
We gave every floor a number set three metres tall and one colour, then let the brand follow the signage instead of the other way round.
GREENROOM
COWORKING BRAND · WAYFINDING
“Nobody asks reception for directions any more.”
Jonas Berg — Founder, Greenroom
96%
Occupancy six months in
5
Floors, one sign system
7 weeks
Brief to install
(THE MARK)
A plain wordmark with a floor number beside it — the sign is the logo.
(NEXT PROJECT) 08 / 08
Atlas Stationery →
(CASE STUDY) 07 / 08
Greenroom
CLIENT
Greenroom
YEAR
2024
SERVICES
Coworking brand, wayfinding
RESULT
96% occupancy
A building that tells you where to go.
A building that tells you where to go.
THE BRIEF
Greenroom took over an old print works with five floors and no signs. Members got lost; visitors gave up.
THE APPROACH
We gave every floor a number set three metres tall and one colour, then let the brand follow the signage instead of the other way round.
GREENROOM
COWORKING BRAND · WAYFINDING
“Nobody asks reception for directions any more.”
“Nobody asks reception for directions any more.”
Jonas Berg — Founder, Greenroom
96%
96%
Occupancy six months in
5
5
Floors, one sign system
7 weeks
7 weeks
Brief to install
(THE MARK)
A plain wordmark with a floor number beside it — the sign is the logo.
(NEXT PROJECT) 08 / 08
Atlas Stationery →
Atlas Stationery →
(04) Alternates
(05) Utility